Strategic Communications Planning Seminars

Cross Wise Communications Ltd. designed this seminar series to give participants a common understanding of the strategic communications planning process and how to use it in their organization. The series targets existing communications teams ranging from very small (5 or 6) to quite large (20+) and is suitable for both experienced communications professionals and novices.

The content is based on a variety of sources and aligns with best practices demonstrated in the International Association of Business Communicators' (IABC) international standards for accreditation and Gold Quill Awards judging. Examples from Gold Quill award winning projects are used for illustration.

Before finalizing the content of the seminar series, Cross Wise conducts brief telephone interviews with all participants to understand their background, knowledge of communications planning, and learning styles and preferences. Based on that research, the content of the seminar series is adapted to meet their needs.

The series is typically offered as two full-day seminars. However, variations are possible depending on travel and client needs. In addition, optional marked homework assignments provide participants with more personal feedback.

Topics Covered in the series include:

	Link to business goals
	Comprehensiveness required (The "full meal deal vs. the quick and dirty")
	Research and analysis - SWOT, gap analysis
	Audience identification and description
	Goals and objectives
	Key messages and proof points
	Tools and tactics - choosing the best "bang for the buck" - when you can't do it all, how you pick what you do
	Budget
	Critical path
	"Selling" to the client - using the communications plan as a tool for relationship building and discussion, and building the communications value proposition with/for your clients
	Choosing which level of plan is right for each project - meeting your own needs for professional development and "doing it right"
	Evaluation

Cross Wise
Communications Ltd.
#416, 60 - 24 Ave. SW
Calgary, AB
T2S 3C9

Office: (403) 241-5171
Cell: (403) 850-3520

Email:
glenna@cross-wise.ca

Twitter: @gacross