Communications Planning Seminars
Cross Wise Communications Ltd. designed
this seminar series to give participants a common understanding of the
strategic communications planning process and how to use it in their
organization. The series targets existing communications teams ranging
from very small (5 or 6) to quite large (20+) and is suitable for both
experienced communications professionals and novices.
The content is based on a variety
of sources and aligns with best practices demonstrated in the International
Association of Business Communicators' (IABC) international standards
for accreditation and Gold Quill Awards judging. Examples from Gold
Quill award winning projects are used for illustration.
Before finalizing the content
of the seminar series, Cross Wise conducts brief telephone
interviews with all participants to understand their background,
knowledge of communications planning, and learning styles and
preferences. Based on that research, the content of the seminar
series is adapted to meet their needs.
The series is typically offered
as two full-day seminars. However, variations are possible depending
on travel and client needs. In addition, optional marked homework
assignments provide participants with more personal feedback.
Topics Covered in the series include:
Glenna Cross, ABC
#416, 60 - 24 Ave. SW
Office: (403) 241-5171
Cell: (403) 850-3520