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I've been a professional communicator for more than 30 years. It's hard to believe the years are going by so fast. And, it's doubly hard to believe the wonderful opportunities with which I am presented, engaging and challenging me every day. When speaking on an IABC (International Association of Business Communicators) career planning panel, I was asked my approach to planning what turned out to be a successful career. I had to tell the truth... I never had a plan! I've always followed my curiosity and my values. My "career plan" evolved from taking on what interested me and presented opportunities to advance professional communications in an organization that made a difference in the community. My career started in advertising and public relations agencies, where I was exposed to the communication challenges and needs of all kinds of organizations and a multitude of tasks. I also worked with, and learned from, some awesome communications leaders. I then followed my passion for books and literacy to a wonderful role at the Calgary Public Library managing and building the communications function. There I developed a lasting interest in civic affairs and city government. Next, I served a stint in further education (another area of personal commitment) at SAIT Polytechnic where I managed communications, but also learned about and led fund development and alumni relations. My next step was to Calgary Co-op, a retail food co-operative, whose values and community commitment struck a chord. I built a team of amazing communications professionals and together we moved the reputation of Co-op forward. Since 1999, I've had the pleasure of building my own consulting practice. I've focused on capacity building for communicators, communications organizational design and structure, matching communicators and jobs, and teaching and training in a number of areas. Cross Wise Communications is a collection of the work I like to do most! If you're interested in my credentials and the "facts", see my detailed resume.
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Glenna Cross, ABC Master Communicator
Cross Wise Office: (403) 241-5171 Email: Twitter: @gacross |
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