Company Profile  ::  The Principal

Glenna Cross, ABC Master Communicator President Glenna offers nearly 30 years of experience in communications training/teaching, strategic communications planning, meeting facilitation and leadership to help your organization meet its organizational and communications goals.

Overview:

Glenna's communication strategies are based on solid research and consultation and clearly linked to the organizational goals of the client. Glenna is known for:

		development of strategic communications plans that are practical, coherent and clearly linked business goals;
		strong process facilitation skills to help client groups find their own way through strategic planning, team development or other challenging business processes;
		teaching and coaching designed to increase capacity within the client organization;
		comprehensive employee communications knowledge and advice;
		commitment to ethical standards of practice.

Credentials:

		B. Comm., Marketing - University of Saskatchewan, 1979
		Master of Communication Studies - University of Calgary, 1984
		Professional accreditation - International Association of Business Communicators (IABC) 1990
		Master Communicator designation - IABC 2005

Consulting and Employment Experience:

		Founder and President of Cross Wise Communications Ltd. (1999) providing strategic level communications consulting to a wide variety of clients in the private, public and not-for-profit sector.
		New business development, account management and project management with two advertising and public relations agencies in the early 80s.
		Communications leadership positions at Calgary Co-op, Southern Alberta Institute of Technology (SAIT), Calgary Public Library and two advertising and public relations agencies.