Consulting Services  ::  Strategic Communication Planning

Creation of a strategic communication plan that is clearly linked to your organization's mission, vision, values and business plan is the Cross Wise Communications Ltd. signature service.

The service includes:

• Review and understanding of all of the key business planning documents and organizational direction

• Stakeholder consultation through one-on-one interviews and focus groups

• Development of a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis that deals not only with communications issues, but also with the strategic business of the organization

• Writing of a comprehensive communication strategy including key message development, recommended communication goals and objectives, communication tools and processes, a budget, recommendations for staff resources and an evaluation plan OR facilitating/teaching your in-house communicators to develop their own plan following the same framework and guided through the process.